Review of January 2026 Flavour & Related Trends
Drink to feel something – not just to get buzzed. Mocktails Get Sophisticated: “Dry January” has become a lifestyle, with 36% of Gen Z drinking less alcohol. Sophisticated zero-proof cocktails now feature aquafaba foam, bitters, and juniper distillates. RTD mocktails (faux G&Ts, whiskey sours with chickpea foam) are flooding shelves. Social Tonics Rise: Drinks with kava, L-theanine, ashwagandha, and ginseng…















