Quarterly Review | 2026 Q1 | Flavor, Sensory & Industry Trends
It's Easter. It's April Fools. And two of the world's most recognisable leaders have apparently decided to appear in a room painted in FlavourTrends' brand colours, holding Easter baskets. We did not commission this. We are choosing to interpret it as an endorsement. What is not a joke is the data behind the document you're about to read. The Q1…
Review of January 2026 Flavour & Related Trends
Drink to feel something – not just to get buzzed. Mocktails Get Sophisticated: “Dry January” has become a lifestyle, with 36% of Gen Z drinking less alcohol. Sophisticated zero-proof cocktails now feature aquafaba foam, bitters, and juniper distillates. RTD mocktails (faux G&Ts, whiskey sours with chickpea foam) are flooding shelves. Social Tonics Rise: Drinks with kava, L-theanine, ashwagandha, and ginseng…
Overview of 2025 Sensory Trends
This 2025 Sensory Trends report from flavourtrends.com is a high-level gateway into how all five senses are reshaping food and beverage innovation, designed to be viewed online or downloaded as a working reference guide. Compiled by analysing 975,532 references, it distills a large body of consumer research, industry reporting, and sensory science into a concise view of what is driving next-generation products…
