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Deep Dive

In 20 years, will society move away from typical popular flavours?

Vanilla, chocolate, and strawberry's enduring popularity arises from a blend of familiarity, versatility, broad appeal, and positive sensory associations. These flavors evoke nostalgia and are deeply ingrained in many cultures, frequently linked to cherished memories and celebrations. Their adaptability across various applications, from desserts to beverages, and their compatibility with other flavors solidify their consistent presence in the food and…
Deep Dive

The Evolution and Opportunities For Flavour Houses (2025-2045)

This article revisits predictions made in a 2018 LinkedIn article, "When will I be replaced by machines, computers & AI?," regarding the flavor industry's future, many of which are now coming to fruition.This article's introduction titled "Flavour 2045: The Future I Predicted – And How I’m Creating It", can be viewed on LinkedIn: Flavour houses have transformed from ingredient suppliers…
Deep Dive
Mainstream vs Trendy Flavours in NPD Success
Flavour trends
A.I. in Flavour Innovation | Supplement to Review of September 2024 Flavour Trends
Deep Dive
Sniffing Out Satisfaction: The Scents That Make Tails Wag
Deep Dive
Navigating the Art and Science of Matching the Unmatchable
Deep Dive
Freaky garlic flavours, aroma & more
Understanding
Approaches to Creating Delicious Gummies with Bitter Functional Ingredients
Interesting
Introduction to spicy flavours | Part III
Interesting
Introduction to spicy flavours | Part II
Flavour lists
Introduction to spicy flavours | Part I
Flavour lists
The rise of protein bars & formulating challenges
Multisensory
Several factors can affect your sense of taste and smell
Understanding
The Maillard Reaction explained
Understanding
Flavourists can play a crucial role in making foods & beverages healthier
Understanding
Summary of sugar reduction strategies
Flavour trends
Pumpkin spice flavour synergies
Flavour trends
Successful salt reduction strategies
Flavour trends
Flavour synergies