This 2025 Sensory Trends report from flavourtrends.com is a high-level gateway into how all five senses are reshaping food and beverage innovation, designed to be viewed online or downloaded as a working reference guide. Compiled by analysing 975,532 references, it distills a large body of consumer research, industry reporting, and sensory science into a concise view of what is driving next-generation products and experiences.
The document is intended as a supplement to the “Overview of 2026 Flavour Trends & Beyond” report, also powered by flavourtrends.com’s proprietary databases and analytical frameworks, so the two pieces can be used together for a fuller pipeline and strategy outlook. Where the 2026 overview focuses on flavour directions and category moves, this 2025 Sensory Trends companion zooms in on multi-sensory levers—such as crunch-forward textures, aroma-led formulations, and immersive AR/VR-enhanced experiences—that amplify those flavour platforms in market.
Within the full document, readers will find clearly structured sections on major sensory pillars, from mouthfeel and aroma to soundscapes, memory-driven eating, and sensory technology. Each section translates complex sensory science and consumer insight into practical direction, making the report a usable tool for developers, marketers, and culinary teams who want to align 2025 sensory experiences with the broader flavour trajectories outlined in the 2026 & Beyond overview.
