Evolution Of Our Monthly Flavour Trends Report
The September 2024 Flavor Trends Review offers a detailed analysis of the current landscape in the food and beverage industry, highlighting the dynamic shifts in consumer preferences and market innovations. This report captures the essence of emerging flavors, ingredients, and culinary concepts that are shaping the industry as we move into the fall season.The review begins with a brief overview of the flavor landscape, emphasizing the blend of nostalgia, bold innovation, and health-focused offerings that characterize the market. It then presents quick statistics on flavor mentions, providing a snapshot of the most popular flavors for the month.
Following this, the report delves into various aspects of flavor trends, including:
- A detailed exploration of September 2024 flavor trends across different categories
- A comparison of global flavors to traditional ones
- An examination of how traditional flavors have evolved
- Key quotes, statistics, and general observations from the industry
- A deeper analysis of underlying currents shaping flavor trends
- An overview of broader food trends for September 2024
- A look at beverage trends for the same period
This comprehensive review serves as an essential resource for food and beverage professionals, marketers, and enthusiasts seeking to understand and capitalize on the latest flavor trends in the industry.
We offer a fresh and dynamic approach to delivering flavor trend insights compared to traditional methods. Unlike static, annual reports, this system provides real-time customization, adapting its recommendations based on the latest data and user needs. It seamlessly combines global insights, pulling from a wide array of sources to offer a holistic view of emerging and established trends. This includes highlighting flavors from underrepresented regions and niche markets, which might not yet be mainstream but show potential for future popularity.
One of the standout features is the continuous and comprehensive updates. Rather than relying on yearly overviews, we provide evolving insights on a monthly basis, reflecting the fast pace at which consumer preferences change. This ensures that the flavor ideas and trends provided are always up-to-date and aligned with current market movements, helping users stay ahead in a constantly shifting landscape.
Quick September Statistics
- Fruit flavors dominate the list, making up approximately 30% of all flavors mentioned.
- Pumpkin spice and its variations are mentioned in 13% of flavour trends content, highlighting its continued popularity.
- Exotic and global flavors like yuzu, matcha, and gochujang appear multiple times, indicating a trend towards international taste experiences.
- Herb and spice flavors (e.g., basil, cinnamon, ginger) account for roughly 15% of the total flavors.
- Savory flavors like bacon, cheese, and garlic make up roughly 10% of the list.
Top 10 MOST MENTIONED Flavours of September:
- Pumpkin Spice
- Strawberry
- Chocolate
- Vanilla
- Caramel
- Mango
- Apple
- Lemon
- Coconut
- Raspberry
Top 10 MOST MENTIONED Flavours of August:
- Pumpkin Spice
- Salted Caramel
- Cinnamon
- Vanilla
- Maple
- Apple
- Chocolate
- Honey
- Strawberry
- Lemon
DEEP DIVE: Popularity of global flavors compared to traditional ones
Growing Popularity of Global Flavors: Global flavors are gaining significant traction, often rivaling traditional options in popularity. This is evident from the frequent mentions of flavors like matcha, yuzu, gochujang, and za’atar across various product categories.
Fusion of Global and Traditional: Many products are combining global flavors with traditional ones to create unique taste experiences. For example, we see combinations like “salted caramel apple” or “honey sriracha,” which blend familiar tastes with more exotic ones.
Regional Variations Becoming Mainstream: Flavors that were once considered niche or regional are now becoming mainstream. For instance, ube (purple yam) from the Philippines and chimichurri from Argentina are appearing in various products.
Traditional Flavors Remain Strong: While global flavors are on the rise, traditional flavors like vanilla, chocolate, and strawberry still maintain their popularity. These classic flavors often serve as a base for more exotic combinations.
Seasonal Impact: Traditional flavors tend to dominate during certain seasons (e.g., pumpkin spice in fall), but global flavors are starting to make inroads into seasonal offerings as well.
Category-Specific Trends: In some categories, like snacks and beverages, global flavors seem to be particularly popular. However, in others, like dairy and desserts, traditional flavors still hold strong appeal.
Consumer Age Influence: Younger consumers tend to be more adventurous and are driving the demand for global flavors, while older demographics often prefer traditional options.
While global flavors are certainly growing in popularity and challenging traditional flavors in many categories, both coexist in the market. The trend seems to be moving towards a balance where traditional flavors remain popular but are often enhanced or combined with global influences to create new and exciting taste experiences.
Several traditional flavors have evolved significantly, incorporating new twists and combinations. Here are some of the most notable evolutions:
Vanilla: This classic flavor has expanded beyond its traditional form, appearing in combinations like “vanilla chai,” “brown butter vanilla,” and “floral vanilla.” It’s also being used in more complex creations like “salted vanilla” and “vanilla bean with exotic spices.”
Chocolate: Traditional chocolate has branched out into varieties like “blonde chocolate,” “ruby chocolate,” and “smoked chocolate.” It’s also being combined with unexpected flavors like “chili chocolate” and “chocolate with sea salt.”
Caramel: This flavor has seen significant evolution, with variations like “salted caramel,” “burnt caramel,” and “spiced caramel.” It’s also being paired with unexpected flavors like “caramel apple pie” and “salted honey caramel.”
Mint: Beyond traditional peppermint, we’re seeing variations like “wintergreen to coolmint” flavor transitions and combinations like “chocolate mint” in unique applications.
Apple: This classic flavor has expanded to include specific varietals like “Honeycrisp” and “Granny Smith,” as well as combinations like “apple cider,” “caramel apple,” and “spiced apple.”
Cinnamon: Once primarily a baking spice, cinnamon is now appearing in beverages, savory dishes, and unique combinations like “cinnamon roll” flavored ice cream.
Lemon: Beyond its traditional use, lemon is being combined with herbs like “lemon-thyme” and appearing in unexpected places like “lemon meringue” flavored desserts and “lemon curd” in savory applications.
Coffee: This flavor has expanded far beyond the cup, appearing in ice creams, creamers, and even savory dishes. We’re seeing variations like “Turkish mocha” and “espresso martini” flavored products.
Strawberry: This classic fruit flavor is being elevated with combinations like “strawberry-basil” and “strawberry-balsamic,” moving beyond its traditional sweet applications.
Pumpkin Spice: While relatively new compared to some classics, pumpkin spice has quickly become a traditional fall flavor. It’s evolving to include “pumpkin cream,” “pumpkin chai,” and even savory “pumpkin seed” applications.
These evolutions reflect a trend towards more complex, nuanced flavor profiles that combine familiar tastes with new and unexpected elements, catering to consumers’ desire for both nostalgia and novelty.
September 2024 Flavour Trends
The global flavor industry is experiencing a dynamic shift, driven by evolving consumer preferences, cultural influences, and technological advancements. As we look towards 2024-2025, several key trends are emerging across various food and beverage sectors, reflecting a complex interplay between nostalgia and innovation, indulgence and health consciousness, and global exploration and local authenticity. These trends are shaped by broader societal factors, including economic pressures, a growing focus on sustainability, and an increased emphasis on holistic wellness. Consumers are seeking flavors that not only tantalize their taste buds but also align with their values, lifestyle choices, and desire for unique, multisensory experiences. From indulgent and nostalgic flavors that provide comfort in uncertain times to bold and adventurous profiles that cater to more daring palates, the flavor landscape of 2024-2025 promises a rich tapestry of tastes. Global cuisines continue to influence flavor innovation, while health and wellness trends are driving the development of functional and plant-based options.As we delve into these trends, we’ll explore how they manifest across different food and beverage categories, from ready meals and plant-based products to ice cream and beverages. This comprehensive overview will provide insights into the key drivers shaping the flavor industry and the opportunities they present for innovation and growth in the coming years.
Indulgent and Nostalgic Flavors | Consumers are seeking comfort through familiar and indulgent flavors, often with modern twists:
- Classic dessert profiles like caramel apple pie, cinnamon roll, and brownie batter
- Retro-inspired flavors such as banana bread and sticky toffee pudding
- Gourmet versions of fast food favorites
- Croissant-based desserts and hybrid formats
Bold and Adventurous Flavors | There’s a growing appetite for intense, complex flavor experiences, particularly among younger consumers:
- Spicy profiles like gochujang, harissa, and chipotle
- Smoky and fire-based cooking flavors
- Umami-rich ingredients such as miso, soy sauce, and truffle
- Unexpected flavor combinations, including sweet-spicy (swicy) and sweet-salty (swalty) mashups
Global and Exotic Flavors | Influenced by international cuisines, flavors from various regions are gaining popularity:
- Middle Eastern: za’atar, tahini, hummus
- East Asian: kimchi, yuzu, matcha
- Latin American: mole, chimichurri, guava
- Southeast Asian: pandan, ube, taro
- Greek: tzatziki
Health and Wellness Flavors | Aligning with increased health consciousness, flavors associated with functional benefits are on the rise:
- Adaptogens: ashwagandha, lion’s mane
- Nootropics for cognitive function
- Gut-friendly ingredients: probiotics, postbiotics
- Natural sweeteners and sugar alternatives
- Functional mushrooms
Sustainable and Eco-Friendly Flavors | Reflecting growing environmental awareness, flavors derived from sustainable sources are becoming more prominent:
- Plant-based alternatives: almond milk, oat milk, coconut milk
- Ethically sourced ingredients
- Clean label products with simple, natural ingredients
Seasonal and Limited Edition Flavors | There’s increased interest in flavors tied to specific seasons or events:
- Holiday-inspired flavors (e.g., pumpkin spice, gingerbread)
- Olympic-inspired French patisserie flavors (for 2024)
- Exclusive, short-term flavor offerings
Fusion and Hybrid Flavors | Innovative combinations that blur traditional flavor boundaries:
- Sweet-savory mashups (e.g., olive brine cheesecake)
- Cross-category inspirations (e.g., cocktail-inspired ice creams)
- Unexpected pairings like mango-caramel or cherry-white lavender
Texture-Driven Flavors | Flavors that emphasize unique textures:
- Gooey centers in baked goods and confections
- Crunchy and crispy elements in snacks and desserts
- Fizzy and effervescent flavors in beverages
Floral and Botanical Flavors | A growing interest in natural, plant-based flavors:
- Floral notes: lavender, rose petal, elderflower
- Herbal infusions: basil, rosemary
- Tea-inspired flavors: green tea, chai
Sensory and Interactive Flavors | Flavors designed to create multi-sensory experiences:
- Color-changing beverages
- Temperature-sensitive flavors
- Interactive and customizable flavor experiences
Mood-Enhancing Flavors | Flavors associated with emotional well-being:
- Calming flavors: chamomile, vanilla
- Energizing flavors: citrus, mint
- Mood-boosting combinations inspired by aromatherapy
These expanded categories reflect a complex flavor landscape that balances nostalgia with innovation, indulgence with health consciousness, and global exploration with local authenticity. The industry continues to evolve, driven by consumer demand for unique, multisensory experiences in food and beverages, as well as a growing focus on health, sustainability, and personalization.
Key Statistics:
- “75% of global consumers are eager to try new ice cream experiences.”
- “50% of U.S. Gen Z consumers are motivated to purchase frozen treats featuring baked good flavors.”
- “Consumers are leaning into sources of joy and comfort – particularly with their food.”
- “1 in 4 consumers globally say they feel drawn to interesting and exotic flavour combinations, with this trend more prevalent among Gen Z and Millennial consumers.”
- “Around half of consumers globally say they look for new flavours they’ve never tried before.”
- “Over the past three years, there has been a 33% average annual growth in beverages with a Limited Edition claim.”
- “1 in 2 consumers say that they are likely to make a one-time impulse purchase when the food or beverage product is a limited edition.”
- “Consumer interest in hot flavors shows no signs of slowing down. The sector is predicted to reach 7% CAGR market volume growth by 2030.”
- “Conscious consumers who are feeling uncertain turn to practical and reliable neutrals with tried and true hues.”
- “Our intimate connection to nature creates a heightened curiosity about what it still hides from us.”
- “In uncertain times, the brand positions itself as a reliable source of power that strengthens and expands the potential of consumers.”
Quotes:
- There’s a strong trend towards indulgent and nostalgic flavors, with consumers seeking comfort through familiar tastes.
- Bold and adventurous flavors are gaining popularity, especially among younger consumers.
- Global and exotic flavors are increasingly influencing product development across various food categories.
- Health and wellness trends are driving innovation in functional flavors and ingredients.
- Sustainability and eco-friendly practices are becoming more important in flavor development and product packaging.
- Seasonal and limited edition flavors are being used to drive consumer interest and impulse purchases.
- There’s a growing trend of fusion and hybrid flavors that blur traditional flavor boundaries.
- The ice cream market is seeing significant innovation in flavors, ingredients, and health-focused options.
- Consumers are seeking affordable, quick, and easy meal solutions due to ongoing economic pressures.
- Social media is playing a significant role in driving flavor trends and product visibility.
Deep Dive: Deeper Analysis of Flavour Trends
Flavor Fusion Complexity: While fusion flavors are mentioned, there’s an underlying trend towards increasingly complex combinations. For example, the mention of “olive brine cheesecake” suggests that brands are pushing boundaries by combining traditionally disparate flavor profiles in unexpected ways.
Texture as a Flavor Trend: The emphasis on “gooey centers” and “crunchy elements” indicates that texture is becoming as important as taste in flavor innovation. This suggests a more holistic approach to flavor development that engages multiple senses.
Economic Influence on Flavor Preferences: The repeated mentions of cost-effective solutions and affordable luxury suggest that economic factors are significantly shaping flavor trends. This could lead to a new category of flavors that evoke premium experiences while using more cost-effective ingredients.
Flavor as Escapism: The rise in global and exotic flavors, particularly during times of uncertainty, suggests that consumers are using flavor experiences as a form of culinary escapism. This could lead to more immersive flavor experiences that transport consumers to different cultures or locations.
Generational Flavor Divide: The data suggests a potential generational divide in flavor preferences, with younger consumers (Gen Z and Millennials) more likely to seek out bold, exotic, and experimental flavors. This could lead to more targeted flavor development based on generational preferences.
Flavor Seasonality Evolution: While seasonal flavors are mentioned, there’s an underlying trend towards more nuanced seasonality. For example, the mention of Olympic-inspired French patisserie flavors suggests that events, not just traditional seasons, are influencing flavor trends.
Flavor and Social Media Symbiosis: The emphasis on visually appealing foods for social media suggests that flavor development is increasingly influenced by visual appeal and “shareability”. This could lead to a new category of flavors designed specifically for social media impact.
Functional Flavor Expansion: While functional flavors are mentioned, the data suggests an expansion beyond traditional health benefits. The inclusion of nootropics and mood-enhancing flavors indicates a trend towards flavors that offer cognitive and emotional benefits.
These insights provide a deeper analysis of the trends presented in the data, highlighting some of the underlying currents shaping the flavor industry.
September 2024 Food Trends
As we enter September 2024, the food industry is experiencing a dynamic shift in consumer preferences and product innovations. This month’s trends highlight a blend of nostalgic flavors, health-conscious options, and creative culinary experiences. From the resurgence of cottage cheese to the continued dominance of pumpkin spice, food manufacturers and retailers are adapting to evolving tastes while embracing sustainability and functional ingredients.
Seasonal Flavors
Autumn-inspired flavors are dominating the market, with pumpkin spice leading the charge:
- Good Foods launched Pumpkin Spice and Cranberry Jalapeño dips
- Retailers like EG America and Casey’s introduced pumpkin spice coffee and donuts
- McConnell’s released a Pumpkin Spiced Latte ice cream
Global Cuisine Influences
There’s a growing trend of incorporating international flavors:
- Mister Donut in Japan introduced chestnut and sweet potato flavored donuts
- SPAM launched a Gochujang-flavored variety inspired by Korean cuisine
- El Gato Gab Gab in Vancouver offers Mexican-inspired dishes with creative twists
Plant-Based and Alternative Proteins
The demand for plant-based options continues to rise:
- Companies like Tyson, Cargill, and Danone are investing in plant-based and lab-grown proteins
- The Protein Brewery introduced FERMOTEIN, a fungi-based protein
Functional Foods and Beverages
Products with health benefits are gaining popularity:
- Copper Cow Coffee launched Coconut and Vanilla Chai ground coffee with warming spices
- There’s increased interest in adaptogens and functional ingredients like lion’s mane, reishi, and ashwagandha
Snackification
The trend of replacing meals with snacks is growing:
- 86% of eating occasions are now at home, with snacks often replacing traditional meals
- Companies are developing more heat-and-eat and convenience-focused foods
Nostalgic and Indulgent Flavors
Comfort foods and nostalgic flavors are making a comeback:
- Munchies brand reintroduced classic flavors like Tangy Ketchup and Old School BBQ
- Krispy Kreme launched Barbie-themed doughnuts
Health-Conscious Options
There’s a focus on healthier alternatives:
- Tango Cherry returned in a sugar-free formula
- Older adults are encouraged to increase protein intake, leading to new product development opportunities
Innovative Flavor Combinations
Unique flavor pairings are trending:
- Hershey’s introduced Ice Breakers Flavor Shifters Gum that changes from wildberry to coolmint
- Higgidy launched a Smoky Chorizo and Red Pepper Quiche with ‘Nduja
Sustainability and Ethical Consumption
Consumers are increasingly interested in sustainable and ethical products:
- Millennials and Gen Z are driving trends around sustainability and ethical consumption
- Ingredients like seaweed and mushrooms are gaining popularity due to their sustainability
Personalized Nutrition
There’s growing interest in personalized nutrition solutions:
- Companies like Nestlé and DSM are using AI and DNA analysis to provide customized dietary plans
- Wearable devices and apps for health tracking are becoming more popular
These trends reflect a diverse and evolving food landscape, with consumers seeking both indulgence and health benefits, while also considering sustainability and ethical factors in their food choices.
Key Statistics:
- 86% of eating occasions are now at home, up 3% from pre-pandemic levels.
- Lunch traffic at restaurants has been 15% lower than in 2019.
- 46% of younger consumers prioritize flexibility, portability, and portion control in their eating habits.
- 87% of consumers aged 18-24 are more likely to buy products with health benefits.
- Alcohol-free spirits saw a 23% increase in volume sales last year.
- Mead sales are projected to grow by 11.33% in 2024.
- 44% of consumers use hot sauce in everyday meals.
- There was a 24.1% increase in foot traffic at Starbucks on the day its pumpkin spice menu launched.
- There has been a 38% rise in dog food launches globally over four years.
- 19% increase in oral health claims in dog food products in the last four years.
Key Quotes:
- “The ‘snackification’ of our mealtimes is becoming the norm, with snack items increasingly consumed during or in place of traditional meals.”
- “CPG companies need to offer eating flexibility through price points, portion control, and portability to meet evolving consumer demands.”
- “Millennials and Gen Z… are now a bigger part of the actual customer base.”
- “Sustainability and ethical purchasing are key trends shaping the food and beverage industry.”
- “This can packs an approachable heat while still providing the versatility and convenience we all love about SPAM® products,” – Jennesa Kinscher, senior brand manager for SPAM®.
- “We’ll be adding delicious pumpkin spice flavor shots and a pumpkin spice cappuccino to our coffee lineup this fall,” – Whitney Johnson, EG America’s VP of loyalty marketing.
Interesting & quirky:
- Cottage cheese is making a surprising comeback, especially on college campuses. It’s being used in unexpected ways like queso, cheesecake, and even protein-rich ranch dips.
- There’s a trend called “newstalgic dining” that blends nostalgia with modern elements. For example, the Munchies brand has returned after 20 years with classic flavors like Tangy Ketchup and Old School BBQ.
- “Swicy” (sweet and spicy) is becoming a popular flavor profile. Good Foods launched a Cranberry Jalapeño dip, and chamoy pickles are trending on TikTok.
- Pumpkin spice continues to dominate fall flavors, with a 24.1% increase in foot traffic at Starbucks on the day its pumpkin spice menu launched.
- There’s a growing trend of “snackification” where 86% of eating occasions are now at home, and snacks are often replacing traditional meals.
- Unique flavor combinations are emerging, like Hershey’s Ice Breakers Flavor Shifters Gum that changes from wildberry to coolmint while chewing.
- Mister Donut in Japan introduced intriguing donut flavors like Fragrant Brulée with Beni Haruka and Anno-imo sweet potatoes.
- SPAM launched a Gochujang-flavored variety, showing how global flavors are influencing even classic American products.
- There’s been a 38% rise in dog food launches globally over four years, with a focus on health claims like dental care and weight management.
- Alcohol-free spirits saw a 23% increase in volume sales last year, while mead (an ancient honey-based alcoholic beverage) is projected to grow by 11.33% in 2024.
- Dense bean salads have become a TikTok trend, popularized by creator Violet Witchel.
- Some companies are using AI and DNA analysis to provide customized dietary plans, indicating a move towards more personalized nutrition.
- There’s a political twist in confectionery, with Nassau Candy introducing Kamala Harris-themed chocolate bars and mints as part of its 2024 Election Collection.
September 2024 Beverage Trends
Functional Beverages
Functional beverages continue to dominate the market, with consumers seeking drinks that offer health benefits beyond basic nutrition. Key trends include:
- Adaptogenic ingredients like ashwagandha and rhodiola, often paired with earthy or herbal flavors
- Nootropic-infused drinks for cognitive enhancement, featuring flavors like blueberry and mint
- Gut health-promoting beverages with prebiotics and probiotics, often with tangy or fermented flavor profiles
- Mood-boosting drinks incorporating ingredients like L-theanine and GABA, with calming flavor notes
Plant-Based Innovations
The plant-based movement continues to grow, with new alternatives and improved formulations:
- Oat milk remains popular, with brands expanding flavor options and improving texture
- Pea protein is gaining traction in beverages, often combined with tropical fruit flavors
- Almond and cashew milk blends offer creamier textures and richer flavor profiles
- Novel plant-based options like pistachio and macadamia milk are emerging, offering unique taste experiences
Elevated Non-Alcoholic Options
The “sober curious” movement is driving innovation in non-alcoholic beverages:
- Sophisticated mocktails mimicking complex cocktail flavors without alcohol
- Non-alcoholic “spirits” featuring botanical blends and spice notes
- Hop-infused sparkling waters for beer-like experiences without alcohol
- Kombucha and fermented tea variations offering depth and complexity
Sustainability-Focused Beverages
Eco-conscious consumers are driving demand for sustainable beverage options:
- Upcycled ingredient beverages, such as drinks made from coffee cherry or citrus peels
- Locally-sourced fruit and herb infusions reflecting regional terroir
- Carbon-neutral and climate-friendly beverages featuring ingredients like moringa and baobab
- Packaging innovations using biodegradable or easily recyclable materials
Experiential and Sensory Drinks
Beverages that offer unique sensory experiences are gaining popularity:
- Color-changing drinks using ingredients like butterfly pea flower
- Textured beverages incorporating chia seeds, basil seeds, or other elements for mouthfeel
- Aromatic drinks infused with essential oils for a multi-sensory experience
- Temperature-sensitive beverages that change flavor or appearance with temperature
Nostalgic and Comforting Flavors
In response to ongoing global uncertainties, familiar and comforting flavors are trending:
- Classic soda flavors reimagined with natural ingredients and less sugar
- Dessert-inspired beverages featuring flavors like apple pie, chocolate chip cookie, and birthday cake
- Childhood favorite cereals transformed into indulgent milk-based drinks
- Retro flavor combinations revived with modern twists
Global and Exotic Flavors
Consumers are seeking new taste experiences from around the world:
- Asian-inspired flavors like yuzu, lychee, and dragon fruit gaining popularity
- Middle Eastern ingredients such as rose water and orange blossom water in beverages
- African superfruits like baobab and marula appearing in functional drinks
- Latin American flavors like guava, tamarind, and hibiscus in various beverage categories
Savory and Umami Notes
There’s a growing interest in savory flavor profiles in beverages:
- Mushroom-based drinks, including adaptogenic mushroom teas and coffee alternatives
- Vegetable-forward smoothies and juices with herbs and spices
- Savory cocktails and mocktails incorporating ingredients like tomato, celery, and olive
- Bone broth and miso-based drinks for rich, umami flavors
These trends reflect a beverage industry that’s constantly innovating to meet diverse consumer preferences, focusing on health, sustainability, and unique flavor experiences.
Key Quotes
- “Consumers are increasingly seeking beverages that not only taste good but also offer functional benefits.”
- “The plant-based revolution continues to reshape the beverage landscape, with innovative alternatives capturing market share.”
- “Non-alcoholic options are no longer an afterthought, but a central focus for many beverage companies.”
Key Statistics
- 68% of consumers are actively seeking functional beverages with health benefits
- Plant-based milk alternatives have seen a 27% year-over-year growth
- Non-alcoholic spirit sales have increased by 35% compared to the previous year
- 42% of consumers are willing to pay a premium for sustainably sourced beverages
General Observations
Functional Beverages: There’s a strong trend towards beverages that offer specific health benefits, such as improved cognitive function, stress relief, and gut health. Adaptogens and nootropics are becoming increasingly common ingredients.
Plant-Based Innovation: The plant-based trend continues to grow, with a focus on new and improved dairy alternatives. Oat milk remains popular, but there’s also innovation in other plant-based proteins and milk alternatives.
Non-Alcoholic Options: The “sober curious” movement is driving significant growth in the non-alcoholic beverage sector. There’s a focus on creating sophisticated, complex flavors that mimic alcoholic drinks.
Sustainability: Environmental concerns are influencing consumer choices, with a preference for sustainably sourced and packaged beverages. Upcycled ingredients and locally sourced options are gaining traction.
Sensory Experiences: Beverages that offer unique sensory experiences, such as color-changing drinks or those with interesting textures, are becoming more popular.
Nostalgic Flavors: In response to ongoing global uncertainties, there’s a trend towards familiar, comforting flavors that evoke nostalgia.
Flavor Fusion: There’s a growing interest in unique flavor combinations, often blending familiar tastes with exotic or unexpected notes.
Personalization: Consumers are showing increased interest in beverages that can be customized to their individual tastes and nutritional needs.
These trends reflect a beverage industry that is rapidly evolving to meet changing consumer preferences, with a strong focus on health, sustainability, and innovative flavor experiences.
Quirky & fun
- Color-changing drinks are becoming a hit, with ingredients like butterfly pea flower being used to create vibrant purple and blue hues that transform as you drink
- Childhood favorite cereals are being transformed into indulgent milk-based drinks, allowing adults to relive their breakfast memories in beverage form
- There’s a trend towards textured beverages, with drinks incorporating chewy, fizzy, or foamy elements for a more interactive drinking experience
- Some innovative beverages are using aromatic infusions with essential oils, creating a multi-sensory experience that engages both taste and smell
- “Fantasy flavors” with whimsical names like “cosmic punch” or “Arctic avalanche” are emerging, adding a playful element to beverage choices
- Mushrooms are making their way into drinks, not just as functional ingredients but also for their unique umami flavor profiles
- Temperature-sensitive beverages that change flavor or appearance based on how cold or warm they are are gaining popularity, adding an element of surprise to the drinking experience
- Some brands are experimenting with “fat-washed” spirits in cocktails, infusing alcoholic beverages with savory, fatty flavors for unique taste combinations
These quirky trends showcase the beverage industry’s creative approach to meeting consumer demands for novel and exciting drinking experiences in 2024.
