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In 20 years, will society move away from typical popular flavours?
In 20 years, will society move away from typical popular flavours?
Vanilla, chocolate, and strawberry's enduring popularity arises from a blend of familiarity, versatility, broad appeal, and positive sensory associations. These flavors evoke nostalgia and are deeply ingrained in many cultures, frequently linked to cherished memories and celebrations. Their adaptability across various applications, from desserts to beverages, and their compatibility with other flavors solidify their consistent presence in the food and…
The Evolution and Opportunities For Flavour Houses (2025-2045)
The Evolution and Opportunities For Flavour Houses (2025-2045)
This article revisits predictions made in a 2018 LinkedIn article, "When will I be replaced by machines, computers & AI?," regarding the flavor industry's future, many of which are now coming to fruition.This article's introduction titled "Flavour 2045: The Future I Predicted – And How I’m Creating It", can be viewed on LinkedIn: Flavour houses have transformed from ingredient suppliers…
Mainstream vs Trendy Flavours in NPD Success
Mainstream vs Trendy Flavours in NPD Success
Ever wonder why 80–90% of new food or beverage products disappear within a year—yet some flavours (hello, Chocolate and Lemon) keep coming back stronger than ever? This DEEP DIVE brings fresh evidence to light, exposing the underlying forces that make or break flavour launches. Far from an abstract, “wouldn’t-it-be-nice” theory, these findings prove that mainstream favorites dominate the market—not just…
